A punch to ego

I had recently mentioned in Facebook: “I am in conflict with myself. I want myself to win.”
What’s the difference between “I” and “myself,” questioned a colleague.
Here goes a story: A charity organization was distributing food at a camp for refugees. A young man stood in queue for hours in scorching heat and was about to collect his piece of bread when he noticed a very old woman pushing him from behind, almost fainting. The young man collected his bread, thrust it in the hands of the old woman, and moved off quietly.

This is “myself,” where one loses his self for others.
The young man later settled down well. His food outlet was a success. He left the eatery under a friend’s care and went on a long cruise journey. He got caught in a storm, lost possessions and somehow managed to reach his restaurant, in tattered dress. “Sorry, shut for the day,” declared a cleaner boy. “Go, get a soup,” the owner ordered. The boy stood quiet. “Do you know whom are talking to? I am the owner,” he said. The boy laughed and said, “You too look like a cleaner.”

The man gave the worker a tight slap and a kick. His face was red with fury.

This is “I” in action. A big ego bruised by the innocent cleaner’s  verbal punch.