Customer is king

Business is all about money. Add a little goodwill and profits multiply; play petty and calculations go haywire.

I recently went to an optician’s shop in Sharjah. It was humid and the moment I entered the outlet, the attendant offered me water. The first impression was pleasing. He paid personal attention to my demands and made me feel like a king. I mentioned about him to my friends and three of my colleagues became his customers. A courteous attitude got him free advertisement.

PG started life as a cook in a Mumbai roadside restaurant. He started an eatery of his own in 1992. Now, he operates 45 outlets in India and seven in three countries, including the UAE, Oman and New Zealand. When I met him recently in Dubai, he was the same, simple person I had seen initially when he started his first restaurant. His perseverance and humility paid dividends. 

In contrast, I know an office canteen owner. One of his customers for 10 years had forgotten to pay for a cup of tea one day. The owner caught up with him after a week and rudely asked for the money. Ten years of association meant nothing for this businessman.
Just remember a joke: Two strangers had an argument.
“Mind your own business,” shouted one.
“I am doing that, moron,” replied the other. “I am a psychologist.”