Wednesday, December 23, 2015

French luxury house plans surprise event at DSF

(Lucky to be clicked by colleague and famous photographer Shamsuddin Moosa)
(My article in The Gulf Today, 23-12-15)
DUBAI: As a surprise event during the Dubai Shopping Festival (DSF) 2016, luxury French house Hermès will bring a unique exhibition, “Wanderland” to the Middle East for the first time with Dubai being the third city in the world to host the fashion and art installation, after London and Paris.
This was announced at a special media gathering in Dubai on Tuesday where Saeed Mohammed Mesam Al Falasi, Director, Strategic Alliances Division of Dubai Festivals and Retail Establishment, an agency of the Department of Tourism and Commerce Marketing, presented the themed line-up of events and activities for DSF 2016.
He mentioned four themes for this year’s festival and what attractions shoppers could expect at the 21st edition of DSF, which runs from  Jan.1 to Feb.1.
The themes, Beauty, Gold & Jewellery, Apparel & Fashion and Perfume, are “aimed at encouraging innovative activations from malls and stores across the Emirate during DSF.
“Wanderland” is a Parisian revelry within the unexpected. A “Flânerie” - the act of strolling that evokes Hermès’ 2015 theme of the year.
The exhibition has one part fashion installation and another part a show of artistic creativity.
The “Wanderland” exhibition will be afloat across a 1,000 square metre area, at the Dubai Fountain, The Dubai Mall next to Souk Al Bahar from Jan. 21 till Feb.6.
According to the organisers, entry to the exhibition will be free and it will be open to the public throughout its presence in Dubai.
Pressed by The Gulf Today for more details about the exhibition, the organisers merely mentioned, “Wait and watch.”
Among the other DSF highlights, on Jan.17, at the Dubai Mall Ice Rink the first-ever interactive fashion show projection on ice using  professional model/figure skaters will be held.
The focus on Gold and Jewellery will see lots of international and regional celebrity visits and showcasing of international luxury jewellery brands.
The opening day of DSF’s Perfume Theme on Jan.26 will witness a world-record breaking attempt - offering Dhs 1 million worth of perfume sampling. Some 200 personnel will be deployed to spray perfume all at the same time in “The Biggest Perfume Sampling” event.
A specially-designed Perfume Village will also be set up at the Mirdif City Centre.

1 comment: